In this, the second year of the not-so-good economy, many businesses are long on plans and hope but short on money.
The experts are crowing that small business is what will turn the very large ship known as the economy around. I can help you position your business on the precipice of that change. Become current, connect with your customers and prospects now. Not through pushing content at them, but by building relationships.
Social Media (SM) is new and ever-changing. There is a learning curve and some are farther ahead than others. But in many cases it is the way to go. A lot of my recent business is consulting clients on how SM works, which tools to use to reach out to customers and prospects.
Someone like me insisting you need marketing now more than ever might sound like the cash register noise - cha-ching. Yes, I am a professional. Yes, my time and expertise is valuable and therefore I charge a fee. However, my goal is to assist my clients find the correct marketing mix for products and services. If that means providing help a la carte on as-needed basis, or setting up a plan and allowing them to execute so be it. In addition to suggesting new ways to market I can help you assess your current branding and marketing activities and programs. Eliminating the ones that aren’t paying off and building on the ones that are is a service also in my wheelhouse.
I really believe a concerted effort in a new direction during this new recession era only helps my clients and can help you.
Other people, the "experts" have similar views. Read one here
